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William Hill: Shop of the Future

Our 'Shop of the future' project for William Hill represents the first ever store prototype of this design in Scotland. Hugh Stirling were selected as we understand the challenges involved in taking a unique, retail concept and turning it into reality.

Externally one of the largest screen displays ever used in a store by the client sets the tone of a futuristic experience instore.

Internally, there are a number of stand out features. Crittal glazing within the betting office surrounded by black metal frames and ribbed glass refracts the LED lights clusters alongside a new free standing control module for 6 betting stations and new timber betting stands and booths for privacy.

Intuitive design combined with bespoke manufacturing and ultra durable finishes throughout give the client a stunning new retail concept which will inform all William Hill developments across 2023 and beyond.

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